The No Impact Project was conceived by Colin Beavan, aka No Impact Man, following the success of his blog, book, and film, which chronicle his family’s year-long experiment living a zero-waste lifestyle in New York City. Central to his thesis is the notion that deep-seated individual behavior change leads to both cultural change and political engagement. Living low-impact provides a clear entry point into the environmental movement. This thesis is the bedrock of the No Impact Project.
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